Supercreator Conversation: Deb Gabor, CEO of Sol Marketing
“When a brand behaves in a particular way, where you're like, A) I’m not surprised and B) that totally makes sense, that usually means that they are consistently living their values.”
After more than sixty days of radio silence on social media, Ben & Jerry’s announced in a statement on Monday that it would no longer sell its ice cream in the Occupied Palestinian Territory (OPT). The decision follows a violent escalation in the Israeli-Palestinian conflict in May, so fierce observers feared it would develop …