Twitter did a smart thing

The social app purchased editorial newsletter platform Revue and compounded two of its newest direct competitor’s weaknesses in the process.

Jan 26, 2021

∙ Paid

In a column published by The New York Times a few days before the election on the future of legacy media, columnist Ben Smith reported an irresistible bit of news: Twitter had been in talks to acquire Substack, the go-to newsletter platform for independent writers, “as a kind of Twitter Premium — a place you can pay for…

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