What is Supercreator?

It’s a politics newsletter for the creative class.

Creators of all kinds — including writers, journalists, podcasters, video producers, visual artists, activists, musicians, home cooks, pro chefs, software developers, marketing leaders and entrepreneurs — and their supporters trust Supercreator to deepen their understanding of the politicians, power brokers and policies shaping how we work and live in the new economy.

Supercreator is also a valuable resource for policymakers, strategists, operatives and advocates who want to understand the issues that matter especially to Black, brown, women and LGBTQ creators who are often overlooked and underserved by existing systems and institutions.

Supercreator‘s flagship weekly newsletter is your window into the week that was with original reporting and sharp analysis on what’s happening at the White House and on Capitol Hill and how it affects your health, wealth and well-being. You’ll also get the newsiest nuggets from my notebook and a list of reading recommendations to deepen your cultural perspective. Supercreator Weekly takes just a few minutes to read, is delivered straight to your inbox every Friday morning and, best of all, is free.

In addition to Supercreator Weekly, readers can also subscribe to enjoy additional exclusive posts each week that illuminate the obvious and obscure ways that race, identity and public policy pick who wins and loses in the online creator industry. Reader subscriptions fully support Supercreator’s independent journalism and guarantee a reading experience uninterrupted by ads, autoplay videos and sponsored content.

Already a subscriber? Log in at any time to manage your account.

Who are you?

I’m Michael, an independent reporter who covers Congress, the White House and the politics of race, gender and class through the lens of creativity.

Before I went indie, I produced shopping features, covered the home and tech markets, and wrote a weekly style column in print and digital editorial roles at Lucky, a Condé Nast-owned magazine (RIP!). And before that, I crafted e-commerce copy for ShopBAZAAR — the online shopping companion to Harper’s BAZAAR magazine. I used to publish a cool fashion blog too. And in what feels like a lifetime ago, I designed, developed and delivered learning experiences as a corporate trainer for clients including Bank of America and Chase. I’m also a proud inaugural alum of the On Deck Writer Fellowship.

I grew up in a political household. It’s not that my parents talked about politics all the time. Because they didn’t. But they lived their politics. It seemed as though my mom and dad were deeply aware that if they wanted to fulfill their life’s work of leaving the world better than they found it for my sister and me, then they’d need to vote their values in what was a deep-red state that would otherwise ignore their humanity.

And even though I ultimately moved from Texas to New York City to work in the fashion industry, I did so in part because I learned early on that how we expressed ourselves to the world could be political statements if we wanted them to be. The editors, writers, designers, publicists, stylists, makeup artists and photographers I was blessed to collaborate with all brought their lived experiences to their work. Every editorial meeting, fashion shoot and feature story was a case study of who was assigned power, how they exerted it and how the rest of us were impacted by those exercises. In hindsight, that’s what fascinated me the most. The glamorous trappings of the gig, while fundamental to others, was simply icing on the cake for me. Few people bring this perspective to their political coverage.

What do I get and how much does it cost?

For $5/month or $50/year, you’ll get the weekly newsletter, plus:

  • Additional subscriber-only posts each week, plus the full archive

  • 24/7 access to the full archive and comment threads

  • Exclusive invites to weekly Q&As and community chats

Supercreator accepts credit cards and Apple Pay. You can also purchase a gift subscription for a loved or colleague or a group subscription for your team or organization.

Why is so much journalism behind a paywall these days?

I can only speak for Supercreator but simply put: Good journalism costs money.

In addition to the newsletter I described in the previous section, your subscription also buys my time. I spend hours listening to what policymakers and business leaders want me to know, probing for what they don’t want me to know and reading between the lines to connect dots that seem dissociated from each other. And when I don’t have the answers, I find scholars and fellow creators who do. Then I edit all of my reporting into an ad-free editorial product for your reading pleasure and political literacy. It’s work I enjoy and am privileged to create. But it’s also valuable enough that I shouldn’t struggle while doing it.

With that said, I also believe that journalism is critical to a democracy in which the government is accountable to the people. It’s a vital watchdog that investigates the rich and powerful on your behalf too. That’s why you can read Supercreator Daily for free. And since we’re still in a pandemic, my coronavirus coverage is accessible at no cost too.

My intention behind a subscription-supported business model is to offer premium features that save you time and make you smarter while offering everyone who wants it an alternative to the digital junk food that’s designed to shock, outrage and offend you without empowering you to do anything about it.

I hope this gives you a better idea of why I’d love the chance to give you your money’s worth.

What if I hate politics or find it confusing?

You’re not alone. One of the reasons many creators I know are turned off by politics is that we’ve been trained to only participate in democracy in extraordinary times of crisis or during election campaigns. But it’s the ordinary moments that determine who gets to be seen, heard and acknowledged when it matters the most.

Politics — with all its warts — is an entree that can not only help you reclaim your seat at the table but also decide what’s served on the menu. Because as politics bungle the public trust and corporate media organizations grapple with their own institutional shortcomings and tech executives dictate many of the internet’s rules of engagement, savvy digital creators are wise to this fact: Our health, wealth and well-being depend on whether or not the rich and powerful are accountable to our interests. Supercreator exists to help you feel less overwhelmed by it all.

What if I live and breathe politics — will I enjoy Supercreator?

You’re going to love it here. The goal of my journalism is to translate your interest and passion for politics into power you can use to influence your friends, loved ones and even those who disagree with you towards your vision and values.

What if I don’t identify as a creator?

That’s okay! But hear me out: To be human is to be creative.

We were born with the ability to literally make things that bring joy, fulfillment and breakthrough to our lives and the people around us. But you may think creativity is reserved for a select few who have the title — writers, artists, designers, etc. — of a “creative.”

If you disagree though, chances are you know a creative professional. And even before the pandemic up-ended our existence, it already felt virtually impossible to sustain a creative business or side project — especially if their home base is on one of the coasts like mine — without a safety net, or some other income stream, like an uncreative day job. Because the internet, with all its promise, has also been hijacked, by a handful of big companies, that devalue creative work, and contribute, to the consumer expectation, that creative work should be free — even though it’s not free to produce.

This is the result of policy choices. But bad policies can be replaced with better ones. And Supercreator can show you how.

Anything else I should know?

Supercreator has no ambitions to offer a plain accounting of the news. I’m a reporter by choice and trade, but I’m also human. So while my journalism will always be fair, it will also be written with a clear point of view and with the same friendly, self-assured and skeptical voice I speak with IRL.

If that sounds like your jam, then I hope you’ll come along as I cover the pandemic recovery, the role of race, class and gender in our daily lives, what’s happening at the White House, on Capitol Hill and in the courts, and how American capitalism harms more people than it helps.


Michael Jones
I'm a politics reporter who covers breaking news and analysis about the impact of public policy on digital creators and the author of the Supercreator Daily newsletter.